Ek Lakh Ki Eidi – Terms & Conditions (Updated)

Last Updated: 17 March 2026

Contest Name: Ek Lakh Ki Eidi (“Contest”)
Organiser: Sausome (“Organiser”, “we”, “us”)
Platform: Instagram (Meta)
Participation Window: From the date of launch until 30 March 2026, 11:59 PM IST

By participating in this Contest, you agree to these Terms & Conditions.

1) Eligibility

The Contest is open to residents of India only.
Participants must be 18 years or older on the date of participation.
Entries from employees, partners, agencies, and immediate family members of the Organiser may be disqualified.
The Organiser may request identity proof for age and eligibility verification.

2) How to Participate

To enter the Contest, you must complete all steps below:

Purchase any Sausome product (from the Sausome website or authorised sellers).
Create a Ramadan/Iftari-focused recipe or meal moment featuring Sausome.
Post one Instagram Reel on your public Instagram account within the Participation Window.

In the Reel post, you must:

Tag @sausome.in (official handle)
Add Sausome as a Collaborator (Collab post)
Use mandatory hashtags (Section 3)
Keep the Reel live and public until winner announcement

Optional: Add a short line about the product used and your experience.

3) Mandatory Hashtags

Each valid entry must include:

#SausomeKiEidi

The Organiser may introduce additional hashtags.
Missing hashtags may lead to disqualification.

4) Product Placement & Visibility Requirements

Your Reel must clearly show Sausome usage:

Product pack/bottle label must be visible (front-facing at least once)
Product must be actively used (pouring, mixing, dipping, cooking, etc.)

Entries may be disqualified if:

Product is not clearly visible
No actual usage is shown
Misleading representation is done

5) Winner Selection and Prize
A) Main Winner (₹1,00,000 Cash)

The Main Winner will be selected based on:

👉 Highest Views + Likes on the Reel

Performance will be evaluated on 5 April 2026
Only views and likes till evaluation time will be counted
Engagement must be organic

Important:

This is a performance-driven contest
Highest engagement (views + likes) wins

Tie-breaker (if required):

Watch time / retention
Comment authenticity
Product visibility
Overall compliance

Prize: ₹1,00,000 (Rupees One Lakh Only)

B) Creative Winner (Special Recognition)
Separate from main winner
Chosen based on creativity, storytelling, and execution
Independent of views/likes

Prize: Hampers / goodies / store credits

6) Organic Reach & Verification
Performance will be verified through Instagram analytics
Fake engagement (bots, ads, pods) will lead to disqualification

The Organiser may request:

Purchase proof (invoice/order confirmation)
Instagram insights screenshots

Failure to provide proof → disqualification

7) Content Guidelines
Content must be original
No copyright violations
No harmful, illegal, or inappropriate content

The Organiser can remove/disqualify such entries

8) Rights to Use Content

By participating, you allow Sausome to:

Repost and use your content
Edit minor portions for marketing
Use your handle/name for promotions

Applies across social media, ads, and website

9) Disqualification

Entries may be disqualified if:

Rules (tagging, collab, hashtags) are not followed
Product visibility requirements are not met
Engagement is non-organic
Posted after 30 March 2026, 11:59 PM IST
Deleted or made private before evaluation
Misleading or harmful content

10) Announcement & Communication (UPDATED)
Winners will be announced on 5 April 2026
Announcement via Instagram and/or website

Winners must respond within the given time or risk forfeiture

11) Taxes & Compliance
Any applicable taxes will be borne by the winner
PAN or documents may be required

12) Liability & Disclaimer
Instagram is not associated with this contest
Organiser not responsible for technical/platform issues
Organiser can modify/cancel contest if required

13) Governing Law
Governed by Indian law
Jurisdiction: [City, State]

14) Contact

For queries: contactsausome@gmail.com or DM on Instagram

* Organiser may add other Terms & Conditions without notifying.